THE NICCOLI LIMOUSINE SERVICE,
A CENTURY OF HISTORY
Back in 1920, for those who wished to work and had a talent for business, there was a good chance of succeeding. That is how Felice Mario Niccoli, a Florentine by adoption, after completing his national service in military section of the “Alpino” entered into the commercial world. With great enterprising spirit, his first venture in the working world was a “rental remittance”: year 1922! Six years later he become the manager of the Garage “Le Cascine” situated in the Vittorio Veneto square, where numerous services were offered: car wash, workshop for car repairs, gasoline station, change and sale of tires and still today the head-office of the Niccoli Limousine Service.
GRAN GARAGE
Years later, in 1934, he enlarged his activity with the Garage “Isotta Fraschini” situated on Viale Fratelli Rosselli (then Viale Principe Umberto). In 1951 together with his sons he opened the “Anglo American Garage” in Via Barbadori. The name was chosen on purpose in order to appear as the first garage in the telephone book. In 1952 another garage, “Stop”, in Corso Italia was opened.
All these garages together were known as the “Gran Garage”.
THE REAL PASSION
However, the real passion for Felice Mario Niccoli, “Felicino” to his friends, was the rental remittance today called rental with personal driver: (NCC). Therefore, back in 1922 when the roads were unpaved and the routes impervious, he embarked on this activity with his first vehicle, the mythical Fiat 520. Over the years and immediately after the war, with the growing crowds of tourists from all over the world, but especially Americans, he dedicated himself with great commitment to this activity, persevering continually and with great care, to better his services, but without ever losing sight of the necessities and needs of his old and new clients, thus handing down the love and passion for this activity, first to his sons and today, in the 21st century to his grandsons .
